FLISS LEE
Brand Wing Woman
Honest Folk
I'm Fliss, founder of Honest Folk. If you're struggling to explain what makes you different, attract the right customers, or turn vague ideas into products and services people actually want to buy, I can help.
Most of us start businesses for freedom, creativity, and the chance to do work we genuinely enjoy. But when your positioning is unclear, your offers are hard to sell, or you're not sure where to focus next, running your business can start to feel harder than it should.
Having worked across design, brand strategy, coaching, and creative leadership, I've spent years helping people make sense of ideas, communicate them clearly, and turn them into something commercially viable.
I can help you:
✨ Define clear positioning that helps you confidently sell what you do
✨ Get clear on the customers you're trying to reach and how to attract more of them ✨ Design products and services you enjoy delivering, that people actually want to buy
✨ Find a clear sense of direction, so you know what matters instead of chasing every idea
✨ Develop a stronger creative direction, so your brand feels consistent, distinctive, and recognisably you
✨ Build a business that supports the life you want
Ways to work with me:
Unbox your brand – 1:1 coaching to help you define what makes you different, shape your positioning, and attract the right customers.
On Brand – My membership for creative business owners who want dedicated time, support, and structure to work on their business more intentionally.
I also offer brand strategy, creative direction, and creative team mentoring for growing businesses.
